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So you have secured the necessary investment for your business and started the operations but you find it hard to get customers and clients for your business. Is this what you are going through? You are trying to market your services and products through advertisements but is it hard to get consistent footfall to your business? You could be forgetting an important aspect of marketing – Local SEO for your business.
What is Local Search Engine Optimization?
Today most people who need to head to a restaurant or buy their clothing locally check for the best places to buy from Google maps. Gone are the days when people relied on their friends and family to give them an informed opinion. Today millions of people are sharing their personal first-hand experiences with a brand on social media and on the Google Business listings. This real-time flow of information has enabled people to choose the best place for their needs. So, people make a simple search for what they need in their mobile phone and find out the best options for them.
Ensuring that your brand, product, or service is visible in these important places where people search is local SEO.
Who Needs Local SEO Services?
If your business is present and operating in a locality then you need local SEO. For example, if your business sells to people predominantly in your locality then it is necessary. Even if you have an eCommerce store through which you sell nationally, you will need local SEO for your brand to make it visible to the customers who are nearby you.
Local SEO services provide the best results to brands that sell food, clothes, financial and business services, designing services, and even other marketing services. All product-based businesses who either operate in the B2C or B2B segment also need local SEO.
What all Should You Concentrate for Local SEO
What you should concentrate on Local SEO comprises a wide range of things from Google My Business listings, local listings, aggregators, local directories, and notice boards where people look for information. Another important avenue would be to concentrate on the local forum where people discuss their experiences.
While Google is the most dominant search engine, there are also other search engines that you might have to concentrate on, depending on the place of your business and the local trends. For a more holistic insight into local SEO, it is always recommended to hire the services of a renowned SEO agency.
How Much Should You Spend for Local SEO Services?
This is the most important aspect of your SEO success. The budget for your SEO is very important. Unlike other marketing expenses, the amount of money that you spend on SEO provides increasing returns. Most successful businesses spend from 20-30% of their revenue on marketing. If your digital marketing budget is say $2000 per month, then you can spend up to $600 on local SEO. This is only a ballpark figure and you might have to spend more on it, if your brand is relatively new.