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Local Search Engine Optimization

Grow Your Online Visibility Within Your Target Locations!

Approximately 93% of consumers in the United States search for local businesses online and about 88% of SEO local mobile searches result in a store visit or phone call within 24 hours. Ramp up your local SEO efforts and connect your brand with high-intent customers in your area.

Eskay Marketing offers conversion-driven local SEO services to ensure your business ranks high in SEO local search queries and increase your sales revenue.

You’ve Finally Found the Right SEO Company With Answers

Eskay Marketing has the SEO solutions you’ve been searching for. Don’t let another day go by where your competitors are looking down on you! It’s time to be discovered!

What is Local SEO?

Dominate Your Niche With Strong Digital Branding

Millions of customers are looking for local businesses every day and approximately 84% of prospects require digital capabilities to facilitate brand transactions. Without a robust local business SEO presence, you are missing out on valuable leads, traffic, and sales opportunities.

What is local search optimization?

Local SEO is the process of improving the local search visibility of small and medium-sized businesses, brick-and-mortar stores, and multiple-location businesses within a geographic area.

Unlike traditional SEO, which focuses on boosting a brand’s searchability on a national or global scale, local search engine optimization targets “near me” and geo-specific search queries. The goal of Google local SEO is to boost your brand exposure beyond your storefront and make your business more accessible to prospects in the local online community.

What are local SEO ranking factors?

What are local SEO ranking factors?

Google looks at various local SEO ranking factors to determine your search rankings.

  • Google Business Profile or Google My Business (GMB) listing
  • Name, address, and phone number (NAP) consistency in local business citations
  • Domain authority
  • Quality of local search citations
  • Click-through rate (CTR) from search results
  • Keywords
  • User experience (UX)
  • Review quality, velocity and diversity
  • Link signals
How to do local SEO?

How to do local SEO?

Local SEO leverages various local digital marketing tactics to rank up your local SEO ranking.

  • Local business SEO keyword targeting
  • Google Business Profile or Google My Business optimization
  • Local search citations
  • Online reputation management
  • Link building
  • On-page SEO
  • SEO local landing page optimization
  • Google local SEO content marketing

Why Local SEO Is Vital for Your Business

Create a Lasting Impression Across Search Engines and Your Prospects

In today’s competitive digital landscape, investing in the best local SEO services could mean the difference between a successful business and a failing establishment. Where do local digital marketing and local SEO services fall in your campaign priorities?

Almost 54% of respondents consider local search to have the most positive impact on their digital marketing efforts.

Evidently, digital dominance has made it vital for businesses of all sizes to concentrate their efforts on local SEO optimization. Local SEO for small businesses and multi-location firms is a critical strategy for acquiring qualified leads and converting them into sales. If you don’t have a local SEO strategy in place, you could be doing more harm to your business than you initially realize.

Local SEO Laptop

These are the benefits of local SEO:

  • Stronger local community outreach
  • Optimized Google My Business listing
  • High-quality local business citations
  • Multi-channel local digital marketing campaigns
  • Higher local SEO ranking
  • More targeted website traffic
  • More phone calls and site inquiries from prospective clients. 
  • Increased sales revenue
  • Repeat business from loyal customers
  • More foot traffic
  • Credible online reputation
  • Enhanced Google Maps visibility
  • Reduced advertising costs
  • Increased trustworthiness and market authority

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