Everything in the present day is all about speed. It’s the same for your website. For every second of delay in your page load time, your bounce rate increases which also means you’re losing your site’s visitors. When you lose site visitors you’re losing valuable leads. Improve your website performance and capture high-quality leads and traffic with Eskay Marketing’s technical search engine optimization (SEO) services.
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What is Technical SEO and Why is it Important?
Technical SEO is the process of ensuring your website is compatible with search engine guidelines so that it can be crawled and indexed without any problems. The main goal of a technical SEO audit is to assess your website’s current SEO and determine which aspects you need to improve for a seamless online experience.
Over the years, user demands have dramatically changed and search engines have become more sophisticated. According to Statista, there are now approximately 3.5 billion smartphone users across the globe. This massive surge in smartphone usage has prompted Google to launch an algorithm update that places more importance on site speed and mobile experience in ranking web pages.
Today, websites with a poor structure, slow page load time, and wonky redirects can be penalized by Google. Without proper intervention, these technical SEO issues may result in a steep drop in search rankings and organic traffic. Given that the top organic search results receive nearly 35% of clicks, a decline in ranking could be detrimental to your business.
Technical SEO: Your First Step in Creating a Better Search Experience
At the core of algorithm changes is one goal: to provide the best user experience possible. To achieve this, you need to understand carefully what is technical SEO, what it entails, and how you can leverage SEO technical audit to ensure your website adheres to search engine guidelines and industry standards.
Technical on-page SEO includes several components, such as site speed, Accelerated Mobile Pages (AMP), robots exclusion standard (robots.txt), XML sitemap status, and content quality. These factors are critical to your website’s online performance. According to Google, a 10-second page load speed can result in a 123% increase in bounce rate. A one-second delay in mobile page loading time can lead to a 20% drop in conversion rate, an 11% decline in page views, and a 16% decrease in customer satisfaction.
Don’t wait until technical SEO issues cause adverse SEO ramifications to your site. Invest in technical SEO for eCommerce, WordPress, and other content management systems (CMS) now and save time and money later.
Schedule a call with our technical SEO consultants to find out more about technical SEO for WordPress and its significance to your business.
Technical SEO Services for Local Businesses
Improve Your Search Rankings Without Adding Any New Content
In this competitive digital landscape, you must stay on top of the latest technical on-page SEO tactics and algorithm updates to boost your website’s profitability. Understanding what is technical SEO and what it demands allows you to ensure your web pages are structured for both online users and search engine spiders.
Technical optimization SEO involves the following processes:
- Running a crawl error report
- Auditing preferred domain
- Checking HTTPS status codes
- Creating an XML sitemap
- Increasing site speed
- Optimizing website for mobile
- Performing a Google site search
- Eliminating duplicate content
- Improving metadata
- Checking broken links
- Implementing Secure Sockets Layer (SSL)
- Utilizing robots.txt
- Auditing redirects
We understand that navigating the complex requirements and processes of technical optimization SEO on your own while managing your core business operations can take a toll on your time, money, and resources. That is why our technical SEO consultants are here to help you.
Does your website’s technical on-page SEO functionality hinder your organic search performance? Let our technical SEO company do the hard work for you. Entrust your SEO technical audit and optimization with Eskay Marketing and realize your growth potential.
Technical SEO Services
Create Actionable SEO Strategies for A Winning Online Campaign
Technical SEO Audit
We perform a comprehensive SEO technical audit to identify and fix your website’s technical SEO issues. The audit covers vital checkpoints, including mobile performance, internal link structure, page speed, XML sitemap, indexation, crawl errors, robots.txt, and site architecture. Using the analytics results, we develop short- and long-term solutions to improve your visitors’ website experience and increase your Google rankings.
Get a complete overview of your competition’s optimization tactics and determine your conversion opportunities. Our technical SEO consultant evaluates your competition’s keyword performance, search engine rankings, social media presence, and technical and backlink profile. These processes allow us to create strategies that will provide you with a distinct advantage in your respective niche market.
Meta Data Analysis
Improve your online visibility and gain more traffic with meta tags that effectively describe your page content to web visitors and search engines. Eskay Marketing performs technical SEO for WordPress, which involves analyzing and optimizing your meta descriptions, title tags, meta keywords, alt attributes, and robots tags. In this way, we ensure no misused metadata could severely harm your SEO performance.
Large images slow down your site performance and drive away-page visitors. Reduce your site load time and attract more customers with technical SEO for eCommerce. Our specialists choose the right file format, optimize your alt attributes, reduce the file size of your images, utilize image sitemaps and maximize image optimization plugins.
Structured Data Markup
Make it easier for search engines to crawl, interpret and display your content using schema markup. We highlight your page elements, assign data tags, create the HTML and add the schema markup to your page. Our team utilizes Google’s Structured Data Testing Tool to test your markup and diagnose any issues.
Keyword research is the blueprint of your digital marketing strategy. Get insights into current industry trends and consumer behavior and ensure appropriate keyword usage throughout your website. Our SEO specialists study your niche and perform technical SEO audits to determine your keyword rankings and optimize your web pages with high-performing search terms.
Gain a better understanding of your website’s online authority and search ranking capabilities with technical SEO for eCommerce and other platforms. Our team performs backlink analyses to ensure you acquire incoming links from reputable and high-authority websites. We utilize various backlink data sources to identify your referring domains, check their site authority, and determine the social share magnitude of the linking pages.
Google penalties can be a product of algorithm changes or black-hat technical SEO for WordPress. To help you recover from a penalty, our SEO experts utilize Google Search Console to identify which type of penalty affects your website, assess your backlink strategies and resolve variations on original web pages and content crawled by Google. We also check all your redirects to ensure they work correctly.
Website migration is a delicate process. Develop a robust migration plan to avoid losing valuable traffic. We perform SEO-friendly website migration, which involves benchmarking analytics performance, mapping all changed URLs from the old site to the new domain, updating all internal links, eliminating duplicate content, managing 404 pages, and monitoring traffic and rankings.