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Digital presence is an important aspect of business in the present day and time. If your business is not present in the digital landscape then it can’t grow. However, digital presence is not equivalent to visibility. In spite of having a good digital presence, if your brand is not visible to those who are searching for you, then there is no use. This is where search engine optimization comes into play.
SEO is the process of optimizing your website, content, and other digital assets in such a way that it is easily visible in the search results. An SEO agency can help you to perform these works but how will you choose the agency for your brand?
Check for the Visibility of the SEO Agency
Any agency that is providing SEO services for other companies should first concentrate on the brand visibility of their own company. If an agency is not easily visible on the search results, then it raises eyebrows. If a brand can’t optimize its own website, then its ability to rank your website is questionable.
At the same time, many agencies that provide white-labeling SEO services will not look to rank their own website. Check for this important indicator before hiring any agency. If you are in doubt, speak with the agency professionals and voice your concerns.
Find The Past Results of the SEO Agency
Any SEO agency worth its salt will have a portfolio of clients for whom the business has provided good results. In many competitive niches ranking in the top 10 itself is a huge task. Don’t concentrate only on the #1 position. Of course, the majority of the traffic goes to the #1 spot but if an agency has been able to rank consistently in the top 10 ranks, then it has a good team.
At times, the client will not have the budget to get beyond a point. So, you can also ask in detail about the results and how the agency has achieved them.
Check for Niche Compatibility
SEO, unlike other parts of digital marketing, is a unique part of marketing. In other aspects of digital marketing, we can get the results immediately. For example if you run an ad for your business, you could start getting results from day one. However, SEO takes time to work. At the same time, it can’t be an excuse for no movement or zero results.
An agency that provides very good results for a niche of the segment like a brand in the food industry might not be able to provide similar results to another client in a different niche like finance. So, check for the compatibility of the niche before hiring an SEO agency.
Find Other Services Offered by the Agency
More often than not, SEO is not the only service that you need to grow your business. This is where there is an advantage in hiring an agency that provides the whole spectrum of digital marketing services like website design and development, social media marketing, content marketing, etc. Choose the right agency for your marketing needs.